The Coffee and Tea Board - International Best Practice in The Context of Ethiopia

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COFFEE MUST NOW PLAY A MAJOR ROLE IN GROWTH

• COMPENSATE FOR EVENTUAL SLOWING OF CEREALS

• ON THE ORDER OF 10% COMPARED TO CURRENT 4%

• LARGE POTENTIAL –

• Quality (relative price) increase
• Yields very low – varietal improvement, fertilizer
• Area expansion (smallholder plantation)
• Large domestic market
• International market growth is for high quality

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John W. Mellor